People Belief

Million Dollar Question:
Has Advertising and marketing really changed? How relevant is Socio Economic Classification (SEC)

We Wonder:
Is SEC relevant in the Indian scenario? Does the concept of “Brand” remain unchanged since 1947? Is traditional media and its effectiveness meter still relevant?

Our Pursuit began in 2010 We conducted a nationwide research to reassess the modern day Indian consumer -
4 Metros, 10 Mini Metros, 430 Towns, 8000 villages, 3,50,000 Indians
40:60 Male to female ratio